Christmas in July


Search “Griswold Christmas Tree” on YouTube if you don’t know the significance of this tree image.

Recently, I visited a small mountain town in NC that had a Christmas Shoppe. To me this is the tell-tale sign that a town is trying to be a tourist attraction. It reminded me of visiting a similar store in Helen, GA as a kid. It was dead of summer, and everyone (myself included!) was f-reaking out about Christmas in July!

At ICE HQ, we’ve spent a lot of time the past two weeks planning for the holiday season. It’s funny to me that my work now involves planning for the holiday season during the hottest part of the year!

We can’t tell you all about our holiday plans just yet because we are nailing down details. I can tell you it’s going to be spectacular. We hope it give you a Clark Griswold Christmas tree moment!


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